The Guapos are about to make a huge impression on the Mexican music scene with their debut single, ‘Nunca Te Quise’. With the combined force of Adan Jodorowsky, El David Aguilar, Jay de La Cueva and Leiva, the Guapos have crafted a song that exudes both warmth and darkness. 

The single’s lyrics are a complex and sardonic perspective on a potential break-up, with both irony and cynicism. However, the song’s instrumentation contradicts this subject matter, creating an interesting mix of sweetness and bitterness. 

The accompanying music video, directed by Charlotte Kemp Muhl and featuring Kenji Katori as director of photography, takes this contrast to the next level. In a surreal setting, the protagonists are betrayed and then eliminated in a fitting conclusion to the story. 

The single itself was produced by Adan Jodorwsky and recorded at Reliable Recorders Studios in Chicago, with all four band members writing and performing. With their vibrant use of analogue recording and classic instruments, the Guapos are bringing a taste of nostalgia into the modern music scene. 

To further launch this debut album, the band will be embarking on a tour in Spain, set to take place in June and July at several leading summer festivals. With their innovative sound, the Guapos are set to make their mark as a vibrant antidote to digital immediacy, taking the best aspects of the past and combining them with what’s current.