With a motto reading, “There is an uprise coming…we break the chains of everything you know” this new London-based record label looks to bring a sound which will be unfamiliar to many in the UK and Europe but promises to blend perfectly into existing grime and hip-hop scenes.
Employing Brazilian funk (if you’re thinking Zapp and Parliament, you’re miles away, in both senses), as well as more traditional US hip-hop rhythms, the label is headed, surely uniquely, by former Miss Universe Leila Lopes, who explains the label’s manifesto:
“The idea behind the music is make uplifting, unique, meaningful music in this era where so much sounds the same. It’s also to try and connect people from all different cultures and backgrounds because we understand music is universal.”
The Up Rises’ first signings include Grace Rhodes; Andi McErnest and MikesPro and Zeeko
http://www.theupriseworld.com/